We just launched the initial materials for the
New Aging Conference organized by the University of Pennsylvania and our good friend
Matthias Hollwich of
HWKN and
Architizer fame. Assembling a world-class roster of provocative speakers from various industries, and culminating in a manifesto to reinvigorate the industry, it aspires to spark a new era of elder care. With that in mind, we developed a logo that imagines a "New & Improved!" aging experience and asked participants to imagine "
How do you want to live when you are old?" through the brochure and
web site. All with the goal of getting society to think beyond the current options; to imagine - and create - our own better future.
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