Visual branding system and trade launch materials

When Absolut was preparing to launch their new Vanilla-flavored vodka, they needed a marketing kit to pre-sell the product to the trade. With only the bottle design as a start, we worked with G2, Absolut’s brand strategy agency, to develop a consistent visual language that would be used for all trade materials, advertising, and packaging. With a white-on-white design and lush natural-toned imagery, we developed a style that focused on the exclusive natural qualities of the source flavor while creating an elegant brand that bolstered Absolut’s position as a premium spirit. We then designed trade materials for pre-selling the product to key distributors and influencers.

In collaboration with: G2

Services: Visual Brand development, Art Direction, Brochure, Press Kit, Sales Presenter, Point-of-sale