Care Hospice is a growing family of hospice chains across the eastern United States. Each individual agency includes medical doctors, registered nurses, home health aides, social workers, chaplains, administrative support, and volunteers who provide gold-standard care for end-of-life patients. To unify the family, Ultravirgo created a template system that coordinates logos, layouts, and photographic styles while offering specific options for localization through imagery and color. This allows each hospice to create branded marketing materials with strong, clear messages that are localized to their region, while offering efficient brand development as new agencies are added to the family.