Branding and marketing materials for a groundbreaking initiative

New Aging is an international conference at University of Pennsylvania on aging and architecture that aims to inspire young leaders and visionaries to imagine how we can transform and better accommodate aging. To compel a younger audience to rethink its own future now, we focused the marketing materials around the phrase “How do you want to live when you are old?” coupled with a photoillustration that imagines a multitude of answers in varied handwriting. Options ranging from “In a nursing home” to “On the moon” illuminate the frustration of current options as well as the hopeful aspect of limitless possibilities. The conference hopes to take the collective vision of attendees, speakers, and supporters to develop a manifesto that reinvigorates innovation in architecture for the aging.

Services: Logo, Visual Brand Development, Web Site, Brochures, Name tags, Banners, Video Consulting

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