Usablenet is a leading provider of mobile usability solutions to global brands. They provide the strategy, design and technology to create websites and apps tailored to each user's device and context. When you pull up the New Jersey Transit website on your phone, and get a mobile site optimized for train schedules, that's them. We were tasked with updating their visual brand system – to elevate their perception from that of a scrappy startup to a world-class leader. Leveraging the triangles from the logo, we transformed them into a multifaceted window for imagery featuring the range of uses for their technology. The logo mark itself - affectionately dubbed the 'spark' - becomes the centerpoint from which the experiences themselves spring. Additionally, we brought a sense of humanity to the brand, under the brand theme "technology with understanding." A solid, simple grid underpins all materials, giving a sense of order and clarity to information.