In this comprehensive branding program, Ultravirgo created web and print materials for an innovative nursing home in Los Angeles. Virgil is working to create a new model for elder care, from the structure of the facility to the admissions forms. All communications materials were reinvented with the resident in mind. We updated the image of elder care to show positive images of aging, rich with activity and focused on healing. We positioned Virgil around a community lifestyle that focuses on quality of life, not just attending to disease.