The launch of BOOM!, a planned community for gays and lesbians in Palm Springs, has created quite a stir in the blogophere - with coverage in dozens of press outlets including design blogs like Core77 and Fast Company Design, gay magazines like The Advocate, and mainstream news outlets like The Huffington Post and The LA Times. We were fortunate to help get the project off the ground - working with the developer on brand strategy and positioning, and Bruce Mau Design, who developed the identity and web site graphics. BOOM is an unprecedented collaboration of ten of today's most talented architects (including Charles Renfro of DIller Scofidio + Renfro, Juergen Mayer H, and our friend Matthias Hollwich of HWKN), who collectively present a bold new vision for community and architecture. This is definitely a project to keep an eye on, as we feel it's influence on the way we live in the future will be widespread.