Today we launched eMatters - a new practice group focused on technology issues within the education system - for long-time client Fagen Friedman & Fulfrost (or F3, as they like to be called). We have been working closely with F3 to launch the new brand, starting with creating the name and tagline, and culminating with the video and email announcement. Taking the theme "Navigating the e-education revolution" we animated the video to visually navigate through the key issues that F3 guides their clients through.