Hello, number 7 Billion
As of today, according to the United Nations Population Fund, the global population has reached 7 billion people. It's a difficult number to comprehend. For example, when we were creating the 24 foot banner that is hanging outside the UN headquarters in New York (and other countries around the world) my first thought was to use the extra-large canvas to create a grid of 7 billion dots and recolor them to create the message. Until I did the math, realizing it would require 352,254 dots per square inch. To me, however, the number is just an abstract figure anyway, and not what is important about the milestone. What is important are the 7 billion individual people that it represents.
Also, learn about the print and launch materials we developed for the campaign.
Click on each image for a larger version.
Full page magazine ad, currently running in Economist Magazine.
Interactive ad for placement in iPad app, including embedding of an interactive microsite (tailored for view on iPad).
As the number of people on our planet continues to grow, I urge you to learn more about your 7 billion neighbors, the important issues around population, and take a moment to make the world a better place. Even the smallest of individual actions can make a difference. To learn more about and get involved in the campaign: