Brand New brand review
Last week, Brand New, the blog of record for branding critique and analysis, featured our recent rebrand of UN Women's Empower Women.
"The new logo! Much better. What I like about it is that it makes it evident and quick that this is about collaboration and strength through unity. The "EW" monogram is handsome and I like how those shapes are echoed in the "m"s and "w"s of the wordmark, giving it a lovely, consistent rhythm. The color palette is quite nice too."