We were asked by the National Parkinson Foundation to increase understanding and support of their unique mission: to improve the quality of life for the estimated 1 million people in the US with Parkinson's Disease. To achieve this, we created an integrated campaign - called Whatever It Takes - to empower individuals and raise awareness of the many things that can be done to combat Parkinson's Disease. The centerpiece of all materials is a supergraphic with icons representing hundreds of different things that can be done to combat Parkinson's. We worked with NPF to launch the national campaign to spread the word – including social media, print materials, advertisements and merchandise – all leading to a microsite providing details on each of the tips. The campaign launched during Parkinson's Awareness month and resulted in thousands of shares on social media, increased discussion on the NPF Facebook page by over 700% and more than doubling new likes of the NPF Facebook page.
"The National Parkinson Foundation partnered with Ultravirgo to launch a national health awareness campaign entitled “Whatever It Takes to Beat Parkinson's.” Ultravirgo was a one-stop shop for us: they created a visually appealing supergraphic with a companion interactive landing page that communicates the unique mission of the foundation, they developed an online storefront that is easy to navigate, and they also designed promotional items for the storefront that display the brand prominently. They approached each project with a sharp focus on the overall campaign theme that would inspire people living with the disease. Overall, the launch of the campaign and the online store has increased our organization's visibility dramatically. There is a high demand for these branded products which speaks to the ingenuity of Ultravirgo's vision. I cannot wait to work with this stellar team again!"
Leilani Pearl
Vice President of Marketing & Communications
The National Parkinson Foundation