The Tow Center for Digital Journalism, part of the Graduate School of Journalism at Columbia University, was founded to provide journalists with the skills and knowledge to lead the future of journalism in the digital age, and serves as a research and development center for the profession as a whole. With such a forward-looking mission, we created a new kind of identity that is as digital-native as the institute that it represents. The logo centers around a 'beating heart' designed to change shape based on live industry data – a live infographic representing the industry in real time (see the video and our news page to learn more). For the web site, a tile-based interface utilizes a custom algorithm to determine content display order based on importance and freshness of content. The result is a uniquely dynamic brand that is not afraid to break convention.